Compared to when Apple announced the Ipad and it's SDK this is abysmal (percentage wise) even though its a niche market and not a lot of units will be sold. Apple is expecting developers to clamor to be an early adopter, but the developer and customer experience with Apple, the Apple tax and the approval process, future IP theft/similar products developer under the "Created by Apple", I think people feel its not worth the effort for a product that might flop with no games or killer apps. Right now it's a hands-free Ipad.