I’m sure plenty are grassroots scalpers, but I recall seeing some fine print about limitations per household (2 I believe). Which is in line with the old limits they had in other products[0].

How they enforce that is of course another thing. It’s less meaningful if it it’s just based on Apple ID, more if it’s based on payment methods or billing address. Then again, they guide orders through a Face ID scan for fit, so that makes it easier to limit orders.

0: https://appleinsider.com/articles/20/03/23/apple-dropping-de...