If you want to have some fun understanding this better, call up (for example) Verizon and have them send you the data they have on you. It's surprisingly detailed, including timestamped logs of every DNS query (in addition to specific profiling data, like "how likely you are to buy a new phone" or "household income", etc).
https://www.verizon.com/support/download-and-view-vpd-file/
After doing this myself, I always (at a minimum) use a privacy centric DNS and never the ISP's default.
Comcast is the only non-56k ISP available in my area still in 2024. So I use them... but I also have to make sure to protect myself from their attacks. If I did what they're doing I'd go to prison. But some types of legal persons have more rights than human persons.