For what it's worth, here was my reaction: At first I was thinking "cool". then I read that headline, and thought, "I hadn't thought of this as something I need to trust people with. In fact, now that I think about it, I bet that's really hard to pull off." Then I thought about the crazy non-contextual intellisense stuff out there and was wondering if the whole mess is even possible without turning the website into a spamfest.

That's good to know. We've changed it to 'Why use adifyit...'. Right now if we are not confident that we have found a product match, we just don't show anything, so won't turn the site into a spamfest.