Maybe you should try reading it before dismissing it like this.

The idea isn’t about that quality is important though. It is that, even though people feel it is important, no one has been able to rationalize it or measure it. And that sometimes we act and talk as if we can.

I’m not sure why you keep denigrating it as a couch philosophy. Just curious, are you doing that because you have worked through philosophies from academia or the classics?