My in-laws had a Dualit toaster. I am convinced this brand only survives in the market because people think they want one to signify that they've "made it", like getting an Aga.

The incredibly loud mechanical timer drove us all nuts. We always forgot to change the heating element (#slices) selector, so invariably ended up with one uncooked piece of bread. The pop up function is beefy but difficult to get escape velocity on small items. They eventually ditched it and went back to a £20 long slice Cookworks from Argos. They still have the Aga (also bloody annoying).

I have a dualit toaster and absolutely love it! You can get spare parts for it and repair it yourself. To me it's worth the 3x premium of its the only one I ever have to buy in my life. Yes, the timer is a bit loud and you have to think about how done you want the toast ever time, but it becomes automatic, i.e. I just know what the right setting is for a bagel.

The good thing about a Dualit is that, because (with repairs) they last approximately forever, you can always buy one second-hand.

I paid about 3x what I would normally pay for a toaster for one on eBay. I expect it to last much more than 3x as long (a decent standard toaster usually lasts us around 3 years before something breaks unrepairably).

I’ve owned a Dualit for about 10 years now and never had any issues with it.

I personally like avoiding buying from manufacturers in places without modern labor laws and I frequently buy American made products, but for me anywhere in Europe is equivalent to America.

I would guess that the group of people for whom made in England is not sufficient and who would also spend $400 on a toaster is probably pretty tiny.