Depends on if you think Pepsi drinkers are somewhat less intelligent and need a bit of lecturing

Well, my point is that nobody should drink that sugary mess that isn't good for you. But we do.

I assume you know that Steve Jobs used this line to lure Pepsi's CEO, John Sculley, to lead Apple :)

That is in part the point of the article, I think. Ultimately this comes down to personal preference. Apple, Microsoft, Linux, everything has ups and downs and it shouldn't be more than personal preference. What becomes an issue is when fans of one group unconditionally defend or deny the flaws of their choice to the point that it's to their own detriment and enables their preferred company to be extremely predatory to their users. That is a phenomenon interesting enough to be worth looking into even if you can sidestep it by just not using Apple, because at the end of the day yes, it is as simple as just choosing your preference.