It feels like it's reverting to how it was in the early 2010's -- dozens of identical super low quality knockoffs, normal brand name products that are overpriced or just absent from their store, reviews that can't be trusted, and dealing with third-party sellers of varying legitimacy. Around the time they started prime, there started having a lot more product variety and the prices of the knockoffs were pretty good for the quality. But over the last few years, prices have gone up a lot and a lot of the negative qualities of the past have returned.