Turns out macro trends change based on circumstances outside the control of any one company.

Which is the point: large companies do not have more control over that than me and you, nor do they interpret them better, which is the same reason hedge funds generally trail index funds.

Hedge funds trail index funds? What a hilariously and confidently incorrect take.

I guess that's why hedge fund managers have billions in assets and are paid millions of dollars, to deliver sub-market returns. Yep, makes total sense.