> Those whole point of SEO is to score higher on ranking algorithms.
Which is why they typically make things worse for the end user.
Agree it's a coupled problem wrt ranking algorithm. SEO messes with the algorithms, algorithms change to account for it, lather rinse repeat.
More recently though, google make presentation changes not as simple as ranking, which made things worse. Which I think is what GP was referring to.
The entire effort of SEO is to either to follow Google's official guidelines, or reverse-engineer how things work to exploit their algorithms. Those whole point of SEO is to score higher on ranking algorithms.