The big hurdle is that for some reason people think that video content cannot be decentralized and that building off-platform brands tend to be a lot harder then playing the algorithm for most professional creators.

Web3 as a brand is probably dead having been tarnished by association with the cryptoscam community, but there is some hint that the zeitgeists is for both creators and consumers wanting a more direct relationship that can only really come via more decentralization of control.