This article is backwards. As humans, we crave competition. As Humans we crave to be unique. Same concept, two different ways of saying it.

Both mean, "We want to stand out. Be appreciated and recoginized."

We will always seek ways to stand out. Whether its through one upsmanship, or through differentiation.

We see this in marketing. When you are first in a new category in peoples minds. They consider you the best.

Everyone wants to be considered the best. Its up to you how you get there.