Let's also remember the context of this project. It's not just an overly-cautious MVP rollout. This project is something that has tremendous resistance against it, for stupid reasons, but the resistance exists nonetheless. Much like ACA benefits, people will only realize it's actually a good idea after they've gotten used to it. Starting small, with a minimal project that is most likely to succeed, is the best way to ensure that the project can continue at larger scale in the future.