Wow, that is a terriffic post, from the perspective of explaining the issue to a person who doesn't just intuitively get it why DRM encumberance is obviously bad for both consumer and publisher (e.g. 99% of readers here).

I wondered how long it would take the industry to get it that the only thing allowing Amazon to achieve its Herculean e-book dominance over book publishers was the DRM. The DRM obviously serves Amazon much more than the publishers -- and that would be the case even if the publishers' naive belief that DRM effectively prevents piracy were true.

Probably more publishers will start to get it after seeing the results of Tor's experiment.