> A: Use the 1995 solution.

But not in the "back to square one" meaning, it is rather "next level of a spiral staircase". I believe there's still room for improvement (definitely there is over the '95 low tech and probably over what we have now) in the way we can combine internet and the '95 solution to find good <mover / restaurant / hairdresser ... etc>

Time will tell - lots of money goes into social, someone will do it right or at least we'll know what obstacles prevent this from happening.