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Re:What if Facebook isn’t so special after all? by MatthewPhillips on Tuesday April 24, 2012 @03:34PM (#3885923)
> (like somehow with mobile which they currently make no revenue from)

That's not true. They are collecting data about you while you are on mobile and using it to feed their ad algorithms for when you are on desktop. Even if you are the super rare person who never uses Facebook from a browser, your data is useful because it influences what your friends see and click on, which influences advertising for them.

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