Let's be honest: that only can work for small startups ran by young technical people or very small software houses where the 3-5 employees are in one room next to each other. In any company where there's even a slight hint of a corporate structure, you have to provide just what they are asking for or you'll be that dude who sent us a cv with no cv on it.

//edit: Actually, now I remember I was that guy many years ago. I was applying for a programmer at the tech dept of a publisher. Sent a very short cv with some basic data and a link to portfolio. The head of IT (actually a clueless older dude on sweatshop wage) came with a print, took a look at it very disappointed and said "that's the shortest cv I've received". And there wasn't even a laptop around to check my portfolio while speaking. From what I saw there I didn't want to work for them anyway, but it still proves my point.