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Re:To win big, shrink a market. by e1ven on Tuesday March 13, 2007 @11:09AM (#3881)
Seth Godin suggests (paraphrased) - Look at an industry as it exists currently.. Think of the Sacred Cows- "This industry ALWAYS....", and then question what would happen if they weren't there.

What would happen if "Enc. Britannica didn't need door to door salesmen to deliver a product"?

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