I find it weird that there's not more emphasis on the startup opportunities on HN created by this. Someone out there is going to profit from innovative demand shifting tech. Im pretty sure there is a vast and mostly untapped potential in this space beyond just the obvious stuff - e.g. storage heating, wall batteries and intelligent car charging.

Instead it seems we're all still somehow assuming the power consumption economy will continue as if the grid were still fed by a slightly greener form of coal.