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Re:The ugly side of Kickstarter by sparknlaunch12 on Sunday April 22, 2012 @03:44AM (#3874283)
At the end of the day every startup needs to consider 'business fundamentals'.

Without knowing how your product will build value and profit, you are pretty much sailing on a sinking ship.

Taking funding too early in the process also puts your future ownership at risk. How hard are you willing to work with no or minority equity?

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