Re:Beeper – Moving Forward
by JumpCrisscross on Thursday December 21, 2023 @02:52PM
(#38725859)
> If it were a minor silly thing, you probably wouldn't expect it to be talked about at the highest levels at Apple, would you?
Why not? I’ve been in C-level discussions where dark purple versus a slightly darker shade of purple turned into a weeklong shit show.
Re:Beeper – Moving Forward
by quadrifoliate on Thursday December 21, 2023 @05:01PM
(#38727653)
Was it discussing enabling market lock-in via a darker/lighter shade?
If so, it may have been important!
Re:Beeper – Moving Forward
by JumpCrisscross on Friday December 22, 2023 @09:51AM
(#38734640)
> Was it discussing enabling market lock-in via a darker/lighter shade?
Yes, this is a framing that works for every strategic decision in business.
Re:Beeper – Moving Forward
by quadrifoliate on Friday December 22, 2023 @11:30AM
(#38735746)
Yes, but it deserves to be taken more seriously when you are the SVP of the largest software company in the world.
The C-level of a random software company talking about US-wide market lock-in is unlikely to make it work in practice. Apple has a very real chance of doing it.
Re:Beeper – Moving Forward
by JumpCrisscross on Friday December 22, 2023 @12:23PM
(#38736355)
> Apple has a very real chance of doing it
No, they are nowhere close to locking down messaging.
Re:Beeper – Moving Forward
by chewmieser on Thursday December 21, 2023 @02:54PM
(#38725907)
I listed it specifically because it sounds silly but is actually an important point. Thanks for sharing the link though
Re:Beeper – Moving Forward
by quadrifoliate on Friday December 22, 2023 @11:27AM
(#38735699)
Yep, your "as silly as that sounds" was a "it sounds silly, but...".
Honestly, I missed that and my comment came out sounding like a gotcha when it should have just emphasized what you were saying. Sorry!
That sounds silly, but it's important enough that Apple executives were talking about it ten years ago. See the link from the article at https://twitter.com/TechEmails/status/1589450766506692609
> In the absence of a strategy to become the primary messaging service...iMessage on Android would serve to remove an obstacle to iPhone families giving their kids Android phones
That's from Craig Federighi, who is now the SVP at Apple in charge of all operating systems. If it were a minor silly thing, you probably wouldn't expect it to be talked about at the highest levels at Apple, would you?