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Re:Beeper is giving up on its iMessage dream by micromacrofoot on Thursday December 21, 2023 @12:08PM (#38723228)
I suspect they were hoping it would be harder for Apple to close the workarounds, so they'd have a unique position in the marketplace for a little while longer than they did.

Probably decent marketing... how many people didn't know beeper existed before this?

Re:Beeper is giving up on its iMessage dream by MBCook on Thursday December 21, 2023 @12:38PM (#38723709)
I think this whole saga is stupid, but you’re absolutely right. I had never heard of them before.

Maybe they did get some users out of this who will use the non-iMessage parts of the service that already existed.

However while I now know who they are might view of them is also tainted a bit because they made (what I see as) bad decisions. So at least in my case I’m not sure it’s that beneficial to them.