National Grid don't want these storage projects to allow us to tide over for days of no wind / no solar, but to add grid balancing.
At the moment if a large power supplier disconnects (e.g. a 1.2GW Nuclear plant) then to handle the drop in supplied power over a period of seconds/minutes before a standby gas turbine generator can fire up they currently rely on the "spinning" mass within the system - literally the intertia of the spinning steel within all the remaining nuclear, gas, coal, biomass power plants. As the grid is being decarbonised this spinning mass is being reduced (Unfortunately wind turbines don't have enough mass for this) and they need to add more responsive balancing.
Grid scale storage on the order of days isn't really viable yet.
In the not so distant future I think we will see a lot of sharply negative pricing on windy days, given that we will probably have ~70GW of wind capacity installed for perhaps 50GW of demand by 2030.
Then on non windy days (especially at night with no solar), somewhat higher prices - not sure how high but there is going to be a big delta between the two.
That means there will be a lot of aribitrage to be had and money to be made to store and shift that power.
My guess is H2 will work quite well for this, as even if it's really quite inefficient the fact your input power is free/negative negates a lot of that. It really will come down to how cheap hydrogen electrolyzers can get.