This situation is media is nothing new, but its drastically amplified by digital media platforms. When journalists could spent weeks or months on a major piece and publish it in a newspaper they didn't have constant, immediate feedback. At best they could look at paper sales and industry recognition.

Today journalists see very quickly what lands and what doesn't. They can even A/B test headlines to game attention. The shorter feedback loop can also easily lead to a focus on what one can publish today to get shares and likes, losing much of the integrity that may likely have been on the table when the work stands on its own and you can't immediately watch analytics as soon as its published.