Re:Web Analytics Illegal in UK after 26 May? Crazy
by gyardley on Friday April 20, 2012 @07:37AM
(#3867413)
Google's 'All-Seeing Eye' uses first-party cookies, just like anything you'd install on your own server. Just because something uses first-party cookies doesn't mean the data's not being sent to a third-party.
If this goofy law is more than sporadically enforced, future analytics probably won't use cookies at all - they'll just combine browser fingerprinting with server-side logs that get automatically sent to a third-party for processing. Individual end-users won't have any way of knowing whether it's there or not.
If this goofy law is more than sporadically enforced, future analytics probably won't use cookies at all - they'll just combine browser fingerprinting with server-side logs that get automatically sent to a third-party for processing. Individual end-users won't have any way of knowing whether it's there or not.