There's a whole class of 'mom & pop' type websites out there that need analytics to function but:

* It's hosted in a way that precludes putting your own analytics in there (github pages, s3 etc.)

* The users lack the technical sophistication to install and manage their own analytics.

I've just finished moving my wife's site to github pages. It's awesome. The mac github client is pretty friendly, I set up the repo and jekyll and put a shortcut on her desktop to fire up a local server. She knows enough HTML to be able to update content on it. Analytics would be massively useful but it just won't be sensible for me to put them in.

I'm hoping what happens is that Google releases it's UK friendly analytics which does the following:

* Stops dropping cookies on UK based browsers

* Attempts to get consent through a different channel and then enables cookies for those users across the board