You have the ability right now, go to your settings and switch your cookie handling to "prompt me for all cookies", and tada! you are now in control.

It's a pain I admit, but such is the burden of maintaining your privacy online. Whenever I set up a computer for friends or family I always do this (as well as blocking flash and javascript as standard) and explain what it entails, because without that they cannot know what they are giving away.

I believe you are in the minority - most people, even on HN, are probably comfortable (or apathetic :-) ) enough to accept the status quo.

If you are really serious about protecting your privacy online, I imagine you already have your browser configured to deny all cookies except those which you explicitly accept. The tools to solve this problem already exist - either built in to the browser, or easily available as extensions.

I think you are seeing this from a limited viewpoint. There's lots of people out there who don't even understand what the internet is, you'd be lucky if they know what a browsers is. The EU is proactively protecting those people, much like has been done for decades with offline data protection.

Protecting them from what exactly?

I'm genuinely curious about this - what do you think gets done with a browser cookie that actually causes real harm to the user? Perhaps that should be regulated instead of the mechanism for it.

Protecting them from commercial use of their personal data - without explicit consent. In the US it's more of a free-for-all and businesses can get away with much more; in EU countries, their governments prefer to protect their populations from businesses (before anything bad happens). Just a different philosophy.

That already is regulated in the EU, which has reasonable data protection legislation.

This is just supposed to be like the signs you are required to have if you use cctv, letting people avoid it if they wish to.