Of course, there's a great deal of price sensitivity especially on commodity products. But - perhaps implicit rather than explicit within my remarks - there's also mismanagement or questionable management. And, price is not always aligned with profit. That Arby's generated something like $1MM in yearly profit, in 1996 dollars. The extra $5.05 they would have paid me for the hour after closing to ensure the store was actually clean, prep was properly done, pans were cleaned etc, made exactly jack squat difference to their margin.

In the case of the tech company...let's just say they are all but forgotten, while other players came along with competent management and have formed new multi-billion dollar businesses.