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Re:Splunk (big data) IPO Raises $229.5 million ($1.6 billion... by Retric on Thursday April 19, 2012 @04:40PM (#3865025)
When you said DSL I head Regex.

Honestly, your competing with inhouse scripts people spend a few weeks / year maintaining. Which is not to say you can't make a lot of money doing so. Ideally, your saving people significant time writing these scripts, but tossing out buzzwords just alienates your users.

Re:Splunk (big data) IPO Raises $229.5 million ($1.6 billion... by sk5t on Thursday April 19, 2012 @08:32PM (#3865925)
Splunk's query language is not like regex - it's somewhat more like SQL or LINQ, with groupings, aggregates, pivots, etc. It is definitely a DSL.

I am not a Splunk developer or serious user of it, but you greatly underestimate the problem space to suggest this class of products address the same problems solved by even a very skilled scripter's scripts.