Re:Splunk (big data) IPO Raises $229.5 million ($1.6 billion...
by sk5t on Thursday April 19, 2012 @08:32PM
(#3865925)
Splunk's query language is not like regex - it's somewhat more like SQL or LINQ, with groupings, aggregates, pivots, etc. It is definitely a DSL.
I am not a Splunk developer or serious user of it, but you greatly underestimate the problem space to suggest this class of products address the same problems solved by even a very skilled scripter's scripts.
Honestly, your competing with inhouse scripts people spend a few weeks / year maintaining. Which is not to say you can't make a lot of money doing so. Ideally, your saving people significant time writing these scripts, but tossing out buzzwords just alienates your users.