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Re:Redesign: Users: Thrilled. Conversion Rates: Up. Sales: U... by tptacek on Thursday April 19, 2012 @04:01PM (#3864815)
He's "correct" in that all his recommendations seem valid. Ceteris paribus, Patrick should adopt them.

He's not "right", though, because adopting any of these recommendations would cost anywhere from tens- to thousands- of dollars, and would be unlikely in the aggregate, even if all of them were adopted, to make Patrick one additional dollar.

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