I, for one, am not afraid of manually building a stack to self-host an application. I'd prefer it over Docker in fact, because it makes everything exposed, and as an admin, I love to know what I'm tinkering with.

However, the docs should be good. No hidden layers, no skimped over steps, no "insert some magic here". It's your app, you know it by heart, but I'm just getting to know it.

If you do this as an established application or a developer which also sell your product as a SaaS, I assume that you're doing it in bad faith, and move on.