The scariest part of the article (for me) was about information being packaged and sold. In that regard, the article was not about Amazon, since it is not alleged to have done this. Of course, Amazon is huge enough that they can profitably use reading history to sell you other things. But it would be worse if they were also selling off your private reading history.

> But it would be worse if they were also selling off your private reading history.

Google makes a similar argument, but I am not convinced. They still give information to abusive governments, and their in-house infrastructure for monetizing your data is state of the art.

Plus, data breaches are basically inevitable. Even if they weren’t, some percentage of FAANG will eventually have a few down quarters in a row and sell access to the data to the highest bidder, or be acquired by an oligarch.