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A comment on The Secret Behind Qualcomm's Margins? Patents. Parent comment

Re:The Secret Behind Qualcomm's Margins? Patents by fbdab103 on Monday December 11, 2023 @10:30PM (#38609052)
>Also in 1997, the facility was renamed Qualcomm Stadium after Qualcomm Corporation paid $18 million for the naming rights.[8] The naming rights belonged to Qualcomm until 2017, after which the rights were purchased by San Diego County Credit Union.

Surprisingly cheap! Not that I think it is a good use of money, but less ostentatious than I expected.

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Re:The Secret Behind Qualcomm's Margins? Patents by londons_explore on Wednesday December 13, 2023 @12:49AM (#38623213)
I assume naming rights would cost a certain amount per year.... Not be something you can buy and then potentially resell later for more money.
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Re:The Secret Behind Qualcomm's Margins? Patents by Scoundreller on Wednesday December 13, 2023 @01:56AM (#38623597)
Pretty sure most sponsors would include an exit clause just in case. Sure there would be penalties, but if the stadium can re-lease for more, they should play ball.
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