I feel in chess it's about concentrating your power with the goal of total elimination of the other side in one battle. With go, there are multiple battles where you make trade-offs - short term vs. long term, territory vs. influence. Focusing on solely one part of the equation is almost always not optimal, yet you can still develop your unique style of play. You would often feel it's not a zero-sum game where both sides are taking what they want(though in the end only one can win). Also with the huge branching factor, go feels more dynamic and fluid.