Except the stakes for Apple are so much higher. If they’ve lied to everyone and are stealing messages, that’s a multi-billion dollar class action, against very little upside to Apple.

For a tiny company like Beeper, the incentives are different. The upside of being dishonest far outweighs the risks.

Not that I believe Beeper is nefarious. They probably aren’t. But their risk/reward for abusing trust is very different from Apple’s