The follow up tweet says he typo'd the company name in the screenshot: https://twitter.com/RossHudgens/status/1729927440112189820

And the tweet fundamentally misunderstands how ahref works. If google killed the site in question, ahref would have no idea given they have their own crawl.

This is still baffling. The tweets make it sound like they're competing against google and stole traffic from google, but their landing page makes it look like they're some sort of business modeling SaaS? Why would they be competing against google?

They are competing against another business (not google), and through AI generation of content (based information gathered from the competitors site map) they were able to capture web traffic from Google that would previously have gone to their competitor.

Isn't it just fighting over already low effort affiliate spam pages, anyway? The ideal result is seeing none of them.

The issue isn't just low effort affilate spam pages piss fighting with each other. It's that they were trying to sell the technique as a product to people who make actual content so that they could steer viewership of their other high-quality-content competitors towards AI generated garbage.

Basically a weapon to taint your competitors brands by redirecting their viewers away from their content to ad saturated AI garbage.