People get their company accounts compromised all the time.

It's one thing to get a poorly-worded email from your CFO asking for company bank info, but it's a whole other thing to be asked over a Zoom video call by who you think is the right person, but it's a fake gaussian splat avatar.

There's already precedent for scammers doing similar things using voice deepfaking over phone calls. This could be a whole new level of phishing.