Swede here. That is what every company that doesn't want to play according to the Swedish model says. I worked at one of those companies and yes, pay and benefits were better, up until I reached a certain age where the "collective deal" would have been better for me. Was this tiny detail communicated clearly to me? Of course not, I heard it from a colleague who was older and had been at other companies. Was it a lie that "we have a better deal"? I wouldn't say so. Am I still at that company? No.