This is, alas, something seen again and again. The best and the brightest, working for a company that prides itself on user experience, create an health app and what does it track at lauch? Alcohol, not periods.

https://www.theverge.com/2014/9/25/6844021/apple-promised-an...

Tell me how this isn't a clear proof of a whole culture of navel-gazing, so strong it can defeat a prime company's culture of user experience, hardcore recrutment and management.