I think this was started in Twitter with people trying to circumvent getting “shadow banned” for mentioning Elon on a bad light

Is is writing Elmu, which seems a short way of writing "Elon Musk", which is kind of getting tiring to read or (I guess) write.

It's a new level of fame when you get your own internet initialism!

well yeah, he is a famous prson and he never stops getting himself in the spot light. Personally, I like a lot of what he has done from a business perspective, I'd love it if he'd shut up though.

Relax, elmu is just easier to read and write.