What I’d like would be focusing on the downsides: ad networks should have legal restrictions on how they collect and share data, liability for any malware they distribute, and every ad should include the legal identity of the person who paid for them (which the network is required to certify). When sites see ads as free money, they plaster them everywhere. When they have to think about the negative externalities, that becomes a more nuanced decision than “would we like more money?”
Youtube is full of clickbait, get rich quick and unhealthy influencers (how to work 80 hours a week and buy my book btw). Same with fb/ig.
Maybe we have just too much content now.
Liability for malware distribution was something I haven’t seen proposed before but totally makes sense.
The fight may not be winnable, but if you give up on the pushing back, things will get worse much faster.
If we win the war against Ads lots of content won’t get made. But, the content that thrives in an Ad driven world is mostly toxic rage bait. I would argue that losing this content and instead only being left with content that people will actually pay for is a big net win for humanity.
Likely we will never see a world without Ads but I can dream.