(1) Start with experienced programmers who know how to write code
(2) Have them establish good culture: unit testing, end-to-end testing, code coverage requirements, CI (including one on PRs), sane external package policy, single main branch, code reviews, etc...
(3) Make sure that there are experienced programmers have final word over what code goes in, and enough time to review a large part of incoming PRs.
Then you can start hiring other programmers and they will eventually be producing good code (or they'll get frustrated with "old-timers not letting me do stuff" and leave). You can have amazing code which can be refactored fearlessly or upgraded. You could even let interns work on prod systems and not worry about breaking it (although they will take some time to merge their PRs...)
The critical step of course is (3)... If there are no experienced folks guiding the process, or if they have no time, or if they are overridden by management so project can ship faster then the someone disables coverage check or adds crappy PRs which don't actually verify anything. And then formerly-nice project slowly starts to rot...
It is worth noting that we now have much better processes and tooling than software developers had in the 60s. Some Cobol systems predate the invention of SQL or database normalization (3NF, BCNF, etc). Never mind the prevalence of unit testing and integration testing, automating those tests in CI, the idea of code coverage and the tooling to measure it, etc. Programming languages have also come a long way, in terms of allowing enforceable separation of concerns within a codebase, testability, refactorability, etc.
Sure, you can still write yourself into a codebase nobody wants to touch. Especially in languages that aren't as good in some of the things I listed (say PHP, Python or JS). But it's now much easier to write codebases that can evolve, or can have parts swapped out for something new that fits new requirements (even if that new part is now in a new language)