I think importance can be recognized without appealing to the average Bad Bunny listener.

I care about the music, people should be more open to hearing challenging music. That doesn't necessarily mean "the mainstream", that entails a whole cabal of mechanisms at play that go beyond what an individual chooses to listen and how.

Also many now revered composers were shunned by audiences of their time, such as Mahler.

Bach is now regarded as the greatest composer but he wasn't exactly popular during his life outside select circles.