Re:Chip machine maker ASML names Christophe Fouquet as new CEO
by bee_rider on Friday December 01, 2023 @02:01PM
(#38490746)
There’s something neat and vaguely sci-fi in the fact that we all just call them ASML machines.
Like we’re in a book and the author needs a technobabble device that is made by just one organization, but incongruously powers entire industries that are foundational to the whole economy, but obviously coming up with an actual description of the device is a bit beyond the ability of the author. So they just call it “the companyname machine” and let the reader come up with details. “Oh it uses mirrors and lenses and concentrates light in a special way that nobody can replicate.” Reality is a hack author.
Like we’re in a book and the author needs a technobabble device that is made by just one organization, but incongruously powers entire industries that are foundational to the whole economy, but obviously coming up with an actual description of the device is a bit beyond the ability of the author. So they just call it “the companyname machine” and let the reader come up with details. “Oh it uses mirrors and lenses and concentrates light in a special way that nobody can replicate.” Reality is a hack author.