I've lived up North in Canada and very much liked the F150, even if it was not exactly quality material it did the job and never got stuck no matter how bad the weather got. We built a house with it and it did double duty as farm truck. I don't think there was another vehicle even close in price to that one that would have done the same job. I'd have been just as happy with a smaller engine though, a V6 would have been plenty. Except that one time when I pulled a full size semi out of ditch (that did require some extra weight in the bed). They are pretty versatile workhorses and for that area they're a good match. The only people that should drive them around cities are contractors and landscapers, guys in suits driving big pickups have other issues.