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Re:An Open Letter To Those Not Employed At Instagram by hartror on Sunday April 15, 2012 @07:05PM (#3845088)
I think the low quality of the photos the original few iPhones took had something to do with it as well. The hipster filters hid that low quality and allowed an artistic bent to what was otherwise a poor user experience.

I find myself using the filters less and less now I have a 4S.

Re:An Open Letter To Those Not Employed At Instagram by ZeroGravitas on Monday April 16, 2012 @05:50AM (#3846692)
I believe they also offered better sharing options than Apple offered, unlike Android which allows you to hand off these task between apps which you can download to add filter options or uploads intents.