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Re:The birth and death of search engine optimization by seanwilson on Tuesday November 28, 2023 @02:38PM (#38450182)
> The basic idea is that you use generative AI to systematically churn out articles about a given topic and then use A/B testing to eliminate the ones that don't "work" on search engines in favor of the ones that do. This is a way to automate the process of creating content farms.

Why does PageRank not combat this? The content shouldn't rank well unless high authority sites are linking to it? And if a high authority site started linking to AI generated junk, it would start losing its authority because it would start losing backlinks.

> The basic idea is that you use generative AI to systematically churn out articles about a given topic and then use A/B testing to eliminate the ones that don't "work" on search engines in favor of the ones that do. This is a way to automate the process of creating content farms.

It would be good if you could select a list of sites that you trust, so the sites they link to (and the sites those link to and so on) get boosted in your own personal search results.

I recall Google was trying something like this with Google+. People could +1/upvote a site, and the upvotes from the people you followed would influence personalise your search results, but this went away when Google+ was shut down.

Re:The birth and death of search engine optimization by abound on Tuesday November 28, 2023 @02:47PM (#38450282)
> It would be good if you could select a list of sites that you trust, so the sites they link to (and the sites those link to and so on) get boosted in your own personal search results.

Kagi _kinda_ supports this with "Personalized Results", you can see the most popular personalizations at [1]. To my knowledge, it doesn't do the "links to sites you trust" piece, but is still really useful.

Note: I work with Kagi in a part-time role.

[1] https://kagi.com/stats?stat=leaderboard

Re:The birth and death of search engine optimization by yetanother12345 on Wednesday November 29, 2023 @08:54PM (#38468279)
> Why does PageRank not combat ...

PageRank was the toy that got Google started, it has since been left for other toys. AFAIK around a decade ago it was succeded by the toy "quality signals". So, the reason PageRank does not is that PageRank... well, does not.