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Re:Ask YC: How to get your startup noticed by non-techies by Brushfire on Wednesday December 03, 2008 @10:25AM (#384404)
Be simple/focused, easy to understand, and obvious after the fact (inspiring the wow why didnt I think of that syndrome).

And include a refer feature that is non-ridiculous.

Re:Ask YC: How to get your startup noticed by non-techies by Brushfire on Wednesday December 03, 2008 @10:35AM (#384416)
BTW, whether you should care that your startup is noticed by non techies is totally dependent upon your industry and model. Especially if you are B2B... this may not be important.