One of the reasons I find so many ads annoying: the copy is complete shit. It's usually vapid, kitschy, cringy garbage. Most ads are like a Joss Wheadon show; formulaic, cookie-cutter "clever" that appeals to the simplest minds. Nobody talks like that in the real world.

It also usually feels like the creative process was supervised by a bunch of people who seem to think themselves a superior sort of human.