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Re:Ask HN: Dealing with pre-launch competitors by hermitcrab on Sunday April 15, 2012 @07:09AM (#3843400)
I wrote this blog post, inspired by your question: http://successfulsoftware.net/2012/04/15/competition/

I hope it helps.

Re:Ask HN: Dealing with pre-launch competitors by fossley on Sunday April 15, 2012 @10:04AM (#3843701)
Good post! I very much enjoyed reading it. You are right in many ways. Also greetings from fellow UKers.